I do think you should have an About page.
Not because people need your biography.
Because people buy teachers.
The Meet Your Instructor section on the homepage is perfect because it’s short.
But some visitors absolutely will click
About
before spending $400 on a MasterClass.
They want to know:
Why should I trust this guy?
Not in an ego sense.
In a
“I want to spend the next 25 hours learning from someone.”
sense.
⸻
I wouldn’t make it an artist statement.
That’s the interesting part.
You’re no longer primarily positioning yourself as an exhibiting artist
You’re positioning yourself as…
Artist.
Inventor.
Teacher.
All three.
I’d lean into that.
Something almost like
About Dan Cormier
followed by
Artist
A few paragraphs.
Innovator
Talk about developing tools.
Problem solving.
Experimentation.
Thinking differently.
Teacher
This becomes the biggest section.
How you teach.
Why you teach systems instead of recipes.
Why understanding matters.
How thousands of students have learned.
Then perhaps
Around the World
Photos of workshops.
Guilds.
Conferences.
Teaching internationally.
This gives tremendous credibility.
⸻
The YouTube montage?
Absolutely.
In fact I’d put it near the top.
Imagine…
Photo
Short introduction
Video
Then the rest.
People connect incredibly quickly through video.
Especially teachers.
⸻
I’d even consider a Timeline
1992
Discovered polymer clay.
First workshops.
Major innovations.
Teaching internationally.
Online school opens.
Thousands of students.
Not because the dates matter.
Because it quietly communicates
“This isn’t someone who started teaching three years ago.”
⸻
Your philosophy deserves its own section.
Something like
Teaching Differently
This is where you almost write your manifesto.
Not long.
Just…
I don’t believe creativity comes from following instructions.
I believe creativity grows from understanding.
I don’t just teach projects.
I teach systems.
I want every course to leave you capable of creating something that never appeared in the lessons.
That’s powerful.
⸻
I’d actually include a “Recognition” section.
Very understated.
Not a résumé.
Just
Teaching Highlights
• International workshops
• Guild presentations
• Conference instructor
• Published work
• Thousands of online students
• Innovative tools and techniques
That’s enough.
⸻
I wouldn’t make a giant CV.
People don’t read them.
Instead, tell stories.
Stories are memorable.
⸻
I also think one page is missing.
Not a sales page.
Not a biography.
A page simply called
Another page that could become valuable later
Innovation
This one excites me.
Instead of simply “Tools.
Imagine
Innovation
where you showcase
custom tools
experiments
3D printing
pasta machine modifications
clay cabinet
workflow improvements
little inventions
Even if tools aren’t available.
It reinforces something unique about you:
You’re constantly asking
“Can this process be improved?”
That aligns perfectly with “Learn Differently.”
If you later release STL files, physical tools, or downloadable jigs, they already have a natural home.
Stepping back from the individual pages, what strikes me most is that your website is becoming remarkably cohesive. A lot of artist websites feel like collections of unrelated pages—a gallery here, a list of workshops there, an “About” page full of awards. What you’ve been building over the last few weeks all points back to a single idea:
Learn polymer clay differently.
Your homepage introduces that idea, the Learning Path shows how to experience it, your courses put it into practice, and an About page can explain why you’ve spent more than three decades teaching this way. Every page supports the same promise, which is a strong position for a teacher and educator.